A bear remains a bear - even when most of him has fallen off or worn away.

In our childhood, teddy bears are warm companions....good listeners, never critical, always reassuring. They are bear-shaped security blankets, huggable enough to fold in our arms, a perfect fit for our laps.

Age simply doesn't enter into it! The older the friend, the more he is valued, particularly when he shows so visibly the characteristics that we all look for in friends. You have only to look at a genuine teddy's face to see at once the loyalty, common sense, and above all, dependability behind it.

To a child, Teddy is a bridge between a human and and an animal. He doesn't mind being dressed in ridiculous hats, or even being read to. You can blame him for anything, and he won't deny it. His marvelous face expresses anything a child wants to feel or hear.